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Celeberties Prove That Sustainability Can Be Chic

Via: Vogue -- [vc_row type="in_container" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3"][vc_column column_padding="padding-3-percent" column_padding_position="left-right" background_color_opacity="1" background_hover_color_opacity="1" width="1/1"][vc_column_text]It would be hard to conceive a better place to celebrate H&M’s collaboration with the Conscious Commerce initiative—and the Swedish megabrand’s headfirst dive into sustainable consumerism—than Cafe Clover in the West Village. The restaurant, which last night hosted Maggie Gyllenhaal, Dakota Fanning, and Rosario Dawson for a dinner with Conscious Commerce founders Olivia Wilde and Babs Burchfield, has become known for making healthy eating delicious (no butter, no breadbasket, no problem). H&M’s Conscious Foundation, which this weekend will host a pop-up shop of sustainably produced brands at thousands of its store locations, has a similar aim in mind for clothes: Make what’s good for you chic. And if last night’s menu is any indication, sustainability doesn’t have to be granola—though it does tend to be a baby beets salad with apples, blood orange garnished kale salad and quinoa tagliatelle with maitake mushrooms. “H&M doesn’t have to do what they’re doing,” Wilde said of the pop-up. “They’re doing just fine without investing heavily in sustainability, but they’ve decided to make it an ethos of their company anyway. They’re investing in technology that’s going to change every fashion company down the line.” Among the friends at dinner were several of the designers whose wares will be included in H&M’s pop-up, including FEED’s Lauren Bush Lauren, Morgan Bogle of Freedom of Animals, Hassan Pierre, and Amour Vert’s Lily Kwong. By the time sorbet came around, guests were taking turns trying out an Oculus virtual reality console that someone brought along and discussing plans for the Tribeca Film Festival, which gets underway today. Wilde first met her partner Burchfield, a creative director, on a service trip to Haiti in 2008. “I like to say that’s where we fell in love,” Wilde says. And if that’s the case, then last night was their wedding (Wilde’s fiancé Jason Sudeikis gave his full approval). “We think there must be a better way [than traditional charity] to raise funding for the worthy causes around the world [than traditional charity]. Can we really continue to beg and beg and beg donors?” Wilde asked, before adding: “It just doesn’t seem . . . sustainable.”[/vc_column_text][/vc_column][vc_column column_padding="padding-4-percent" column_padding_position="top" background_color_opacity="1" background_hover_color_opacity="1" width="1/1"][vc_gallery type="image_grid" images="8112,8122,8114,8115,8113,8116,8117,8118,8119,8121,8124,8126,8123,8120,8125" layout="3" gallery_style="1" img_size="full"][/vc_column][/vc_row] -- Source: Vogue

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