Under the Canopy creates stylish and innovative products that are good for the environment, and better for you.


The Global Rise Of Green

Not a trend. Not a flash in the pan. Our culture is shifting. Green is pervasive and it’s just getting started.

“Fair Trade Becomes a Fashion Trend: More apparel labels seek certification from nonprofit group”

The Wall Street JournalJuly 2015

“Green Is the New Black: Fashion Industry Aims to Increase Sustainable Practices”

ForbesNovember 2014

“Hotels Embrace Sustainability to Lure Guests and Cut Costs”

The New York TimesApril 2015

“Jessica Alba Brings Her Line of Eco-Friendly Products to Target Stores”

Instyle MagazineMay 2014

“Consume with a Conscience: The Rise of Ethical Shopping”

Daily FinanceJanuary 2012

“Target to Double ‘Made to Matter’ Organic and Sustainable Product Brands”

Triple Pundit February 2015

“H&M, Olivia Wilde, And Conscious Commerce Celebrate The Launch Of The Conscious Pop-Up With An Intimate Dinner”

PR NewswireApril 2015

"Organic products have seen steady growth, and more than half of American families now buy organic food regularly."

Inc. MagazineMay 2016