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Under the Canopy x Carbonfund.org: A Match Made in Sustainability


At Under the Canopy we believe helping the world around us is a top priority. This includes our initiatives in using organic cotton without chemicals, pesticides, or GMOs; contributing to the larger communities where our manufacturing is done; and recycling materials to prevent waste. But no matter how sustainable a company is, there is always some type of carbon footprint left behind. So, we took on the task of figuring out where we could eliminate as much of ours as possible. This is where Under the Canopy and Carbonfund.org meet.
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Carbonfund.org was founded to offset the environmental damage businesses—and individuals— cause, with programs targeting activities such as product shipping. And this couldn’t be more necessary, considering that the shipping industry as a whole contributes around 3% of carbon emissions per year and has been tasked with decreasing that by at least 50% by 2050.

So, how do we work together to eliminate those emissions? Simply put, we calculate our carbon emissions created by shipping to you, our customers, and then neutralize that by financially supporting energy efficiency, forestry, and reusable energy projects with an annual donation.

For energy efficiency, the projects include providing ecofriendly water filtration systems in rural Kenya, making electricity out of surplus waste gases in South Korea, and electric power services for when freight trucks aren’t on the roads in America.

Forestry projects focus on rebuilding vital forests to balance our carbon emissions and support their delicate ecosystems around the world. This includes nurturing over 750,000 acres of tropical rainforest in Brazil that mitigate over 16.4 million tonnes of carbon, restoring the almost-extinct rainforests in Panama, and the reforestation of 22 million acres throughout the lower Mississippi River.

The renewable energy projects include a massive hydro power grid and 63,000 solar panels in India as well as converting dangerous methane gases from landfills in New England into clean energy. And to top this all off, all of these projects are certified by environmental groups including the American Carbon Registry, Clean Development Mechanism, and Verified Carbon Standard.

So, now thanks to our friends at Carbonfund.org you can rest assured that from farm to your home, Under the Canopy is putting sustainability first.

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